SURVEY: Attitude towards Australia as an Adventure Tourism Destination

Please visit our survey here: http://goo.gl/VSCyFT

 

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Australia is renowned as a safe travel destination of stunning beauty, warm people, unique nature and diverse environments. A recent study by Tourism Australia has concluded that aspiration and intention to visit is very high, however awareness of experiences within Australia and converting interest into actual visits is lower.

Adventure travellers are generally seek unique and exciting activities and destinations. It is commonly accepted the adventurer seeker is willing to accept limited tourism infrastructure with the promise of an exciting, uncertain, experience. The uncertainty comes from the ability to create their own experience from a high quality adventure activity. Adventure travellers are explorers and are frequently seeking both emerging destinations at the early stages of tourism development and mature destinations with established, yet unique adventure products.

This survey has been designed by Adventure Types to gauge respondent’s level of awareness and attitudes towards Australia as an adventure tourism destination. Adventure Types is an adventure tourism agency and consultancy that specialies in adventure and active lifestyle tourism.  The goal of the survey is to gain deeper insights into the attitudes and awareness of Australia as a destination for adventure travel. Your views, as an adventure traveler will be useful to:

·       Tourism policy makers

·       Destination marketing and management organisations

·       Adventure tour operators

Understanding traveler’s destination awareness can impact how regions and activities are designed and lead to the development of attractive tourism products and services specifically aimed at the adventure seeking market.

The information provided by this survey will be used in a report and presentation to provide guidance for destination management organisations and operators involved in marketing as well as product development.
Our intent is to make the report especially to Australia’s State and regional tourism offices to build or enhance their adventure offerings and for tourism operators seeking to understand their adventure seeking market.

Australia is renowned as a safe travel destination of stunning beauty, warm people, unique nature and diverse environments. A recent study by Tourism Australia has concluded that aspiration and intention to visit is very high, however awareness of experiences within Australia and converting interest into actual visits is lower.

This survey has been designed by Adventure Types to gauge respondent’s level of awareness and attitudes towards Australia as an adventure tourism destination.

Adventure Types is an adventure tourism agency and consultancy that specialies in adventure and active lifestyle tourism.  The results of this survey will be communicated to tourism regions in Australia. Your responses will be invaluable in helping to create and promote Australia as a destination for world class adventure.