Tourism Victoria

Service: Editorial

Brief: to research and write copy for an online Backpackers’ Guide to Melbourne, including food, entertainment, accommodation and activities with a cultural and conversational tone.

Result: Copy delivered and live online with many users commenting on how the portal was engaging and much more interesting to explore as the content was not promotional in approach, rather it was fun and informative, editorial and thus credible, giving real insight into the attractions Melbourne has for backpackers in particular.